Marketing Management
Overview
Subject area
BBA
Catalog Number
332
Course Title
Marketing Management
Department(s)
Description
Nature and functions of marketing; marketing environment, consumer motivation and behavior; marketing institutions at the wholesale and retail levels; market research, product planning, pricing policies, sales management and promotion; and government regulation. NOTE: If a student does not have BBA 204, they canrequest departmental permission.PREREQ: BBA 204.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
010478