BBA 332 - Marketing Management

Overview

Description
Nature and functions of marketing; marketing environment, consumer motivation and behavior; marketing institutions at the wholesale and retail levels; market research, product planning, pricing policies, sales management and promotion; and government regulation.PREREQ: BBA 204.
Typically Offered
Fall, Spring
Academic Career
Undergraduate

Credits

Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No

Components

Name
Lecture
Hours
3

Requisites

010478

Course Schedule

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