BBA 367 - Consumer Behavior

Overview

Description
Global, regional, and local dimensions of consumer decision-making; impact of motivation, perception, knowledge, attitudes, and information processing abilities upon the behavior of consumers.PREREQ: BBA 332 or 433.
Typically Offered
Fall, Spring
Academic Career
Undergraduate

Credits

Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No

Components

Name
Lecture
Hours
3

Requisites

010471

Course Schedule

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