Consumer Behavior
Overview
Subject area
BBA
Catalog Number
367
Course Title
Consumer Behavior
Department(s)
Description
Global, regional, and local dimensions of consumer decision-making; impact of motivation, perception, knowledge, attitudes, and information processing abilities upon the behavior of consumers.PREREQ: BBA 332 or 433.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
010471