BBA 433 - Global Marketing

Overview

Description
Theory and practice of global marketing and discussion of the specific factors in that environment affecting organizational performance in terms of strategic planning and organizing for global marketing as well as managerial decisions on global market segmentation, product planning, pricing, distribution, promotion, and operations. Global market research and data analysis are also covered.PREREQ: BBA 204.
Typically Offered
Fall, Spring
Academic Career
Undergraduate

Credits

Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No

Components

Name
Lecture
Hours
3

Requisites

010478

Course Schedule

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