BBA 467 - Marketing Research

Overview

Description
A practical approach to the study of research principles and procedures as an important tool of consumer and industrial marketing decisions. Qualitative as well as quantitative techniques are stressed, and these methods are aligned with planning, operation, and controlling aspects of marketing management.PREREQ: BBA 303 and BBA 332.
Typically Offered
Fall, Spring
Academic Career
Undergraduate

Credits

Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No

Components

Name
Lecture
Hours
3

Requisites

012923

Course Schedule

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