Economics of Marketing
Overview
Subject area
ECO
Catalog Number
332
Course Title
Economics of Marketing
Department(s)
Description
Nature and functions of marketing; consumer motivation and behavior; marketing institutions at the wholesale and retail levels; market research, product planning, pricing policies, sales management, and promotion; and government regulation.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3