Persuasion
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Overview
Subject area
MCS
Catalog Number
305
Course Title
Persuasion
Department(s)
Description
The direct and indirect influence of mass media (advertising, television, the web, and social networks) on thoughts, attitudes, and behavior. Principles of persuasion such as attraction, authority, celebrity, social influence, and their uses and misuses in society.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3