Advertising
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Overview
Subject area
MCS
Catalog Number
347
Course Title
Advertising
Department(s)
Description
Basic elements of advertising copywriting for various media formats. Introduction to advertising research, including the development of message structure and advertising strategies.
Typically Offered
Fall, Spring, Summer
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3