Marketing Applications in a Digital World
Overview
Subject area
BBA
Catalog Number
341
Course Title
Marketing Applications in a Digital World
Department(s)
Description
Principles and theories of marketing are applied through the use of digital marketing tools in social media advertising, marketing research, product design, supply chain management and other marketing functions. NOTE: If a student does not have BBA 332, they can request departmental permission.
Pre-requisite: BBA 332
Pre-requisite: BBA 332
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
036755